About us

Established in 1963, the W Denis Group is
an entirely independent insurance broker.

Our independence from market competitors and other insurance firms empowers us to provide unique insurance policies designed for the most challenging of risks.


Unlike other insurance brokers, we do not operate on a pay-to-play basis and we’re exclusively management owned.

This means that our clients will always receive the best possible service and not a default pre-existing policy unless appropriate. Not only will we find the most competitive price and advice, we will periodically review cover to ensure that our clients are adequately protected.


We believe that no two businesses require the same approach or service from us.

Whether you are a large multinational corporation, or a small to medium sized business, we will endeavour tirelessly to provide the right solution for your business. Our clients transcend a considerable variety of industries ranging from aviation to sports & leisure  and we always have our clients’ requirements at the forefront of our work.

Our global reach

Historically, W Denis has worked on the provision of specialist and competitive insurance for UK businesses. Today we pride ourselves on delivering technical insurance and risk management services to businesses across the globe – operating throughout Europe, the Americas, Africa, the Far East and Australasia.


For those of our clients which require a local service, outside of the UK, W Denis is a member of the Euribron partnership of international brokers. This provides a global service from over 350 offices around the world. So if a business has a manufacturing plant in Kuala Lumpur or call centre in Mumbai or is carrying out a construction project in Beijing, our locally domiciled expert broker partners can provide the compliant support services that are necessary.


As a fully accredited broker at Lloyd’s of London, we benefit from having direct access to the Lloyd’s market and our brokers trade daily with their underwriters in all major classes of insurance. This direct approach with Lloyd’s enables us to achieve truly innovative, intelligent and comprehensive insurance solutions. 


W Denis Insurance Brokers PLC is also a member of the London & International Insurance Brokers’ Association (LIIBA), which is the trade association representing the interests of Lloyd’s insurance and reinsurance brokers operating in the London and international markets. LIIBA members are engaged in the placement of $67bn of premiums in the London Market and another $24bn across the world (figures as at 2015).


We are able to maintain our international client relationships even with the effects of Brexit.
In late 2020, W Denis Group established a new subsidiary insurance broking business in the EU. W Denis Europe UADBB has passports to undertake insurance broking services throughout the EU and EEA territories. W Denis Europe, UK Branch, also operates to provide direct insurance services to businesses in Europe.